When it comes to creative content, our team of freelance artists, engineers, scriptwriters, songwriters, animators, video producers, music composers, sculptures, scenic painters, and others work together to produce amazing results. We begin our process by meeting with key members of our production team who will invite you to share with them theneeds of your company so they can learn, firsthand from you, what you want your project to accomplish.
Our producers will listen closely to your ideas, desires, and needs. They will also seek to learn as much about your company as they can including your history, philosophies, creative branding, and marketing style. This will help us to assess your customers’ expectations and needs. Next, our team will begin to research the topic, theme or time period in which your attraction exists. Are there marketing points, or educational principles your sponsor aims to teach? What emotional response do you want your guests to experience as they ride your attraction? Fear? Love? Hunger?
Then, from this research, we begin to formulate new ideas, with innovative approaches for your project. During this initial blue sky brainstorming time, we do not rule out any unique, creative ideas. We also do not back down from any new challenges, but instead enjoy finding creative solutions that sometimes surprise even us.
Each of our creative contributors will embrace your project with their specific area of expertise as our producers coordinate their efforts into a cohesive story and themed environment.
Recognizing that most of the entertainment we create will have to stand the test of time, we create ideas that will last. Technically, our moving parts are built to repeat their actions over and over again for many years. But, equally as important, the story lines we createmust also stand the test of time.
Elements which include our character’s dialogue and actions, videos and original music must be crafted to have layers of enjoyment, with some parts immediately satisfying and others more subtle and only discoverable as guests ride again and again. We love to enhance environments with gimmicks such as interactivity, real props that age with time, and other details appealing to the conneseurs, the big fans, the critics, the mature audience. We understand audiences grow weak of belabored, self indulgent moments that do not contribute to the storyline or emotional journey. Therefore, we delight in making changes to the script and layout that keep things moving.
We have grown accustomed to making bold decisions. We have experienced the joy of taking our initial inspiration and putting it through our creative process, only to find out that our first five creative ideas were either mediocre or maybe if we got lucky – genius. More often than not, we have to maintain a quiet confidence as we progress through each stage of development, believing that is very possible by the time we reach our ninth version of the script, song, or layout, it very well may contain some hidden gems of genius inside. It’s a beautiful thing. We are not afraid of the unknown, and we go boldly towards it as other pioneers in this industry have done before us.
We love the story Toni Baxter tells of why the Indiana Jones ride at Disneyland contains such an amazingly long, but really cool queue line. Most designers assume this is because they appropriately anticipated long lines for this awesome attraction that they needed the space. This is only partially true. The real reason for the long, walk to this amazing ride is that the Disney Imagineers wanted the ride to be in Adventure land (for theming and story reasons) but park management wanted it to be in Tommorrowland (where there was much more space available). To compromise, the Disney Imagineers found a parcel of land, actually located outside of the usual borderlines of the park.
They proposed the location which was located just behind the entrances between The Jungle Cruise and Pirates of the Carribean rides. As management complained that the guests would have to walk 1/4 mile to get to the ride, the Imagineers brainstormed a new idea. What was this creative solution? They themed one of the coolest queue lines ever for a 1/4 mile and convinced guests that this was just the way it was designed to be! And subsequently, by embracing the change, their interactive, longer than normal, queue line gave birth to a whole type of queue line now embraced and emulated by many other parks and attractions. From this story, it is apparent to us that sometimes out of necessity, we create genius, if we don’t back down from the challenge, but rather – rock out to it!